In this tough economic time, Americans have become more frugal when shopping for groceries. While we continue to be concerned about high unemployment, the foreclosure crisis, the rising cost of living and food in general, consumers are seeking more bang for the buck. As a result, consumers are clipping more coupons and saving more dollars.
September is National Coupon Month and a reminder that clipping coupons is an fun and easy way to save. Whether you shop at Albertsons, BJ’s Wholesale Club, Food Lion, Publix, Save-a-Lot, Sedanos, Sweetbay, Winn-Dixie or walmart, each week this month I shall provide advice on how to save 40 percent or more on your grocery bill.
Clipping coupons and seeking deals remains predominant as consumers brace for National Coupon Month for a 13th consecutive year. Both coupon distribution and use have increased over the past 12 months significantly. A recent study shows that 89 percent of Americans have used coupons when shopping for groceries regularly, healthcare and household items.
The coupon itself dates back to a handwritten one for a popular soda product in 1886. While retailers continue steadily to allocate the largest share (85 percent) of coupons to the free-standing insert cooperative coupon booklet, Internet distribution continues to grow at a pace faster than all other media distribution. Among the most popular on the web coupon services is coupons. redplum and com. com.
According to an NCH Coupon Facts Report, shoppers saved not exactly $2 billion with coupons in the first-half of 2010 as redemption increased 7. 9 percent through that period. “While the coupon has long been a mainstay of marketing campaigns to build brand loyalty and attract new buyers, it has evolved over the course of time to reach fragmented consumers in creative and innovative ways, ” said Charlie Brown, NCH vice president of marketing and member of Promotion Marketing Association’s board. “It is a core tool of today’s and tomorrow’s consumer who will continue to demand savings and value. “
Approximately 164 billion consumer packaged goods (CPG) coupons were offered by retailers in the first half of 2010, an increase of 11. 4 percent from a full year ago. This growth builds on record-breaking trends in 2009 when 311 billion coupons were distributed in the marketplace. In 2009, coupon redemption increased 23 percent – the second highest year-over-year rate ever recorded. The typical consumer reported a reduced total of eight percent on their grocery bill with a $3. 5 billion savings nationwide.
There was a different mind-set when the PMA launched its first National Coupon Month campaign in 1998. Directed at heightening awareness and increasing coupon usage, the majority of coupons were in print. They are available from a variety of sources – in print from free-standing inserts today, from the retailer, attached to the product directly, on the Internet via printable coupon or coupons codes, as well as mobile devices for point-of-sale scanning.
Not only have the delivery techniques exploded, but the categories have expanded from grocery stores to restaurants greatly, clothing, home everything and improvement in between. In fact , I find myself bargaining on everything from food and clothes now, to household vehicles and goods, to my youngsters’ private school tuition.
“Today’s shopper doesn’t leave home without coupons and actively seeks out savings, ” said Bonnie Carlson, PMA president. “While the state of the economy has spurred this new shopping behavior, marketers are taking note and answering the consumers’ call by putting more coupons in the marketplace. Today’s informed and strategic shopper will be here to stay as lessons learned during the recession have transformed the way they spend and save yourself their hard-earned money. “
In celebration of the 13th annual savings campaign, RedPlum. com, throughout September is offering high-value deals each day. As one of the fastest growing online value and coupon lifestyle Internet sites, they are offering a “Dash for Deals” campaign whereby an unique page featuring get coupon codes and promo codes, samples or free offerings can be found at redplum. com/dash. As coupon quantities are limited, visitors must “dash” to down load that day’s offer. Advertisers vary from restaurants to retailers, grocery, beauty and health care, drugstores and much more.